Module 01
Launch & Validate OS
From a fuzzy idea to your first paying customer.
A 25-page Playbook covering ideation, customer interviews, an 8-way demand-testing menu, offer design, pricing, and a 30-day launch plan, with Dropbox, Airbnb, Buffer, and Zappos case studies.
- An honest score on whether the idea is worth building, before you spend a dollar
- The eight ways real companies proved demand before they built anything
- The questions that get the truth out of a customer instead of a polite yes
- Your price floor, your one-page plan, and 30 days you can actually follow
The done-for-you workbook that turns the reading into decisions: score the idea, design the offer, set your price floor, and lay out a 30-day launch you can actually follow.
- Idea Validation Scorecard
- One-Page Plan
- Offer Designer
- Pricing Foundation
- 30-Day Launch Plan
- Naming & Setup
The Master Toolkit, on the Offers & Pricing tab · one file, every tab.




